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Publication - New media, opportunities for service provision and interaction

OpeningUp New media publication

Communication has undergone a rapid transformation in recent years. New technologies make communication quicker and more transparent. People can determine where, when, how and with whom they make contact. Watching programs on our TVs, we have our Ipad at hand to share our uncompromising views via Facebook and Twitter. Travelling by train we use our smartphone to switch from e-mail and agenda to weather forecast and our bank-account.

In the workplace we Yammer from project plan to tender and we manage our personal development via LinkedIn. No event, congress or project starts without #. Our behaviour is changing! Social networks have an impact on our thoughts and actions. We expect a certain freedom in our contacts with the outside world, including the government.

Can the government live up to these expectations and handle them in the right way? And how does this affect the relation between government and citizens? Between government and society? Is a digital social freeway the means to bridge the gap between government and society? With two-way traffic, via dialogue?

In this publication we will explain how the government can make clever use of pattern changes in social behaviour and how application of new media can create opportunities for both government and society. To increase confidence in the government for instance, but also to meet the demand for greater flexibility and compactness. These chapters are meant to inspire the reader to acquire a better understanding of the new technological and social developments and start working with them. Benefit from these chances for  innovative service provision to speed up development processes already in progress, such as Answer© and i-NUP and make them sustainable for the future. The change in social behaviour is an undercurrent requiring more than better service at lower costs. This undercurrent deals with transparency and cooperation in society. Then undercurrent becomes main stream: confidence and connection as new dimensions in addition to the expertise of e-Government.

This publication aims at both civil servants and managers who want to improve service provision as well their organization’s operations. Our target group is the local government (the municipalities), but other government organisations will find it easy to adjust our advice to suite their own needs.

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