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New set of Social reports within Google Analytics

Measuring the value of social media has been a challenge for a lot of people. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective.


That’s why Google is releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and business metrics - allowing you to better measure the full value of the social channel for your business:
  • Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions 
  • Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
  • Make better, more efficient data-driven decisions in your social media marketing programs

More information the Google Analytics page.


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