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blog socialmediatoday: 5 steps to operationalizing social media in 2012

5 steps operationalizing social media2012

Social media isn’t typically discussed in the same sentence with process and efficiency, but in the new year, operationalizing social media will be one of the biggest challenges (and opportunities). As more teams embrace social for business, more complexities will arise on who should be responsible for what, how all of this activity will be coordinated and what the right course of action should be for handling different communications. This blog presents 5 steps to operationalizing social media in 2012:  (1) organizing Teams and Defining User Roles and Responsibilities , (2) creating a policy, (3) communication plan for handling and triaging activity, (4) forming a stakeholder's group, (5) finding the right technology to scale communication.

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